Country Centricity – The Power of Dedication – Creating Change for Society and the Nation – 
Acting with honesty, integrity, and fairness in service to society, through responsibility in fulfilling one’s role, standing firm in doing what is right for the common good, unshaken by personal or group interests, and serving as a good example for others. 

Harmony – The Power of Open-mindedness – Embracing Diversity in the Organization 
Uniting diverse differences within the organization into a single entity through cooperation, open-mindedness, and communication without biases regarding gender, race, religion, thoughts, beliefs, or personal experiences, all under the shared sense of being part of the university. 

Universality – The Power of Commitment – Striving for Excellence on a Global Level 
Connecting the diversity of all fields of work to achieve results that exceed standards and goals, while seeking opportunities and setting challenging goals to achieve success both within the university and internationally 

Lifelong Learning – The Power of Knowledge – Always Ready to Learn New Things 
Constantly seeking new knowledge or information, whether through learning from experienced individuals, formal education, or learning through personal experiences, and using the knowledge or information to develop oneself appropriately or apply it to improve work, solve problems, and overcome obstacles. 

Agility – The Power of Flexibility – Courage to Adapt to Every Change 
The ability to adjust work processes to align with the ever-changing context of society, initiating, creating, and developing new approaches or methods to enhance work efficiency. This includes solving immediate problems appropriately and effectively to ensure success in tasks.